Home / Blog

The blog.

Product pages, structured data, SEO and AI applied to e-commerce. Methods, not promises.

Attribute table with reliability and source for every value: uploaded datasheet, store data or web page, then the values proposed by the writer without a source, the image alt text and the GTIN
November 3, 2026 · 6 min read

Product Structured Data in WooCommerce: What Google Actually Reads

Product structured data in WooCommerce: what Google requires, what WooCommerce generates on its own, what is missing, and how to complete the markup without errors.

Read the article →
Schemas screen: for one category, the attribute list with key, label, type and unit, the description outline section by section, and the Learn the outline from this product button
October 27, 2026 · 7 min read

WooCommerce Product Attributes: Global or Custom, and How to Build a Structure That Lasts

WooCommerce product attributes explained: global vs custom, how to choose, naming terms, variations and filters. A method for building a structure that lasts.

Read the article →
Attribute table with reliability and source for every value: uploaded datasheet, store data or web page, then the values proposed by the writer without a source, the image alt text and the GTIN
October 20, 2026 · 6 min read

Google Merchant Center and WooCommerce: A Product Feed With No Disapprovals

Connect WooCommerce to Google Merchant Center: account requirements, sync methods, product feed attributes and the disapprovals to prevent before you submit.

Read the article →
Catalog audit: number of products with a missing field, values to harmonize and probable duplicates, then the missing fields per category with, for each product, the fields it lacks and a CSV export
October 13, 2026 · 6 min read

EAN and GTIN in WooCommerce: Where to Enter Them and Why Google Wants Them

EAN, GTIN, UPC: what these numbers mean, who assigns them, where to enter them in WooCommerce and what Google Merchant Center requires. Common mistakes to avoid.

Read the article →
Review screen for a USB hub: form for the specifications resting on a single source, panel of the four sources with their reliability score, refused sources named, list of corrections made by the automatic proofreading pass
October 6, 2026 · 7 min read

Product Page Examples: Five Annotated Pages, Industry by Industry

Five annotated product page examples: wine, skincare, power tools, apparel and lighting. What works, what is missing, and why, with the attributes each one needs.

Read the article →
Fichewise dashboard: published pages, pages awaiting review, average estimated completeness, credits used, catalog health field by field, priority categories, progress and most used sources
September 29, 2026 · 6 min read

How to Write a Product Page That Sells and Ranks

How to write a complete e-commerce product page, step by step: gathering information, title, descriptions, attributes, images, SEO fields and a final review.

Read the article →
Review screen for a USB hub: form for the specifications resting on a single source, panel of the four sources with their reliability score, refused sources named, list of corrections made by the automatic proofreading pass
September 24, 2026 · 6 min read

AI Product Descriptions for WooCommerce: Writing Without Making Things Up

Generate AI product descriptions for WooCommerce without invented specs: verified sources, attribute schemas, conflict handling, automated review. What works, what fails.

Read the article →