The blog.
Product pages, structured data, SEO and AI applied to e-commerce. Methods, not promises.

Product Structured Data in WooCommerce: What Google Actually Reads
Product structured data in WooCommerce: what Google requires, what WooCommerce generates on its own, what is missing, and how to complete the markup without errors.
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WooCommerce Product Attributes: Global or Custom, and How to Build a Structure That Lasts
WooCommerce product attributes explained: global vs custom, how to choose, naming terms, variations and filters. A method for building a structure that lasts.
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Google Merchant Center and WooCommerce: A Product Feed With No Disapprovals
Connect WooCommerce to Google Merchant Center: account requirements, sync methods, product feed attributes and the disapprovals to prevent before you submit.
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EAN and GTIN in WooCommerce: Where to Enter Them and Why Google Wants Them
EAN, GTIN, UPC: what these numbers mean, who assigns them, where to enter them in WooCommerce and what Google Merchant Center requires. Common mistakes to avoid.
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Product Page Examples: Five Annotated Pages, Industry by Industry
Five annotated product page examples: wine, skincare, power tools, apparel and lighting. What works, what is missing, and why, with the attributes each one needs.
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How to Write a Product Page That Sells and Ranks
How to write a complete e-commerce product page, step by step: gathering information, title, descriptions, attributes, images, SEO fields and a final review.
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AI Product Descriptions for WooCommerce: Writing Without Making Things Up
Generate AI product descriptions for WooCommerce without invented specs: verified sources, attribute schemas, conflict handling, automated review. What works, what fails.
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